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Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce

Excerpt of the ori­gin­al art­icle.

«What is the best product-load­ing schema for an e‑commerce web­site: pagin­a­tion, a “Load more” but­ton or infin­ite scrolling? At Bay­mard Insti­tute, we’ve con­duc­ted sev­er­al year-long large-scale usab­il­ity stud­ies of more than 50+ lead­ing e‑commerce web­sites»

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