Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce
Excerpt of the original article.
«What is the best product-loading schema for an e‑commerce website: pagination, a “Load more” button or infinite scrolling? At Baymard Institute, we’ve conducted several year-long large-scale usability studies of more than 50+ leading e‑commerce websites»
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