Packaging design: Sugar Cosmetics
Excerpt of the original article.
«Sugar is a make-up brand owned by Fab Bag, a popular beauty/grooming subscription service. We worked with Fab Bag to create the sugar brand to be chic yet approachable, sophisticated but with the quirkiness to appeal to a younger demographic and most importantly, a brand that would stand on its own in a market dominated by larger global brands. Essentially, a challenger brand!»
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