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Packaging design: Sugar Cosmetics

Excerpt of the ori­gin­al art­icle.

«Sug­ar is a make-up brand owned by Fab Bag, a pop­u­lar beauty/grooming sub­scrip­tion ser­vice. We worked with Fab Bag to cre­ate the sug­ar brand to be chic yet approach­able, soph­ist­ic­ated but with the quirk­i­ness to appeal to a young­er demo­graph­ic and most import­antly, a brand that would stand on its own in a mar­ket dom­in­ated by lar­ger glob­al brands. Essen­tially, a chal­lenger brand!»

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