Packaging design: Before & After: Allinson
Excerpt of the original article.
«Anyone out there that bakes a lot knows that packaging in the flour category is still in the stuck in the «plain ›ol sack» stage. Brand packaging agency Family (and friends)›s development of a new look for Allinson Flour, and a category dust off is refreshing. We love the colorful range, use of patterns and visual cues for each package. »
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