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Packaging design: Before & After: Allinson

Packaging design: Before & After: Allinson

Excerpt of the ori­gin­al art­icle.

«Any­one out there that bakes a lot knows that pack­aging in the flour cat­egory is still in the stuck in the «plain ›ol sack» stage. Brand pack­aging agency Fam­ily (and friends)›s devel­op­ment of a new look for Allin­son Flour, and a cat­egory dust off is refresh­ing. We love the col­or­ful range, use of pat­terns and visu­al cues for each pack­age. »

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