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Category Archives: Design Basics

10 Business Letterhead Design Tips (With Killer Brand Identity Examples)

Excerpt of the ori­gin­al art­icle.

«Emails may be the stand­ard means of writ­ten com­mu­nic­a­tion these days, but there are still occa­sions when only a prin­ted let­ter will do. They feel par­tic­u­larly rel­ev­ant now—in our digit­al-sat­ur­ated age a delivered let­ter speaks volumes about the extra effort you’re will­ing to put in to impress new cli­ents.»

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→ tutsplus.com

The Influence of Art History on Modern Design — Gothic Style

Excerpt of the ori­gin­al art­icle.

«I wanted to write about the his­tory of art, but it’s way too vast to be com­pressed into a few art­icles so I decided to write about some of the most import­ant art styles. Art his­tory was and will always be a source of inspir­a­tion for artists all over the world.»

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→ pixel77.com

Designing A Dementia-Friendly Website

Excerpt of the ori­gin­al art­icle.

«Some well-estab­lished web design basics: min­im­ize the num­ber of choices that someone has to make; cre­ate self-explan­at­ory nav­ig­a­tion tools; help people get to what they’re look­ing for as quickly as pos­sible.»

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→ smashingmagazine.com

Packaging design: Embracing the Shadows

Excerpt of the ori­gin­al art­icle.

«Brands are start­ing to explore the dark­er, more uncom­fort­able side of their per­son­al­it­ies in order to be more dis­tinct­ive and believ­able to con­sumers. Ed Silk, Bulletproof’s strategy dir­ect­or, explains: Over the last 35 years, the brand­ing world has under­gone a revolu­tion.»

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→ thedieline.com

A new guide to graphic design by Scott W. Santoro

Excerpt of the ori­gin­al art­icle.

«It’s been a long time since I last opened a graph­ic design text­book. With the “Guide to Graph­ic Design“, I have now refreshed my design school memor­ies. Thanks to the author, Scott San­toro.»

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→ designer-daily.com

Typography: The First Roman Fonts

Excerpt of the ori­gin­al art­icle.

«The Renais­sance affected change in every sphere of life, but per­haps one of its most endur­ing legacies are the let­ter­forms it bequeathed to us. But their her­it­age reaches far bey­ond the Itali­an Renais­sance to antiquity. In ancient Rome, the Repub­lic­an and Imper­i­al cap­it­als were joined by rus­tic cap­it­als, square cap­it­als (Imper­i­al Roman cap­it­als writ­ten with a brush), uncials, and half-uncials, in addi­tion to a more rap­idly penned curs­ive for every­day use.»

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→ ilovetypography.com

Best Colors For Websites That Increase Engagement

Excerpt of the ori­gin­al art­icle.

«The human eye sees red when it looks at light with a wavelength between 630 and 700 nano­met­ers. Light just past this range is called infrared, or below red, and can­not be seen by human eyes, although it can be sensed as heat.»

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→ 1stwebdesigner.com

Web Design Best Practices: Minimalism & Typography

Excerpt of the ori­gin­al art­icle.

«When talk­ing about design we need to con­sider text from a designer’s per­spect­ive. Text must be legible and read­able while fit­ting nicely with the website’s style. But it also must relate to a hier­archy of con­tent.»

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→ designshack.net

Why Fonts Matter To Your Brand Identity

Excerpt of the ori­gin­al art­icle.

«Without real­iz­ing it, we’re con­stantly being bom­barded by advert­ising. Shop fronts, bill­boards, magazines and online ads are every­where we look. With our mod­ern world being so ad-drenched, how does a new com­pany break through?»

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→ speckyboy.com

Design Theory: The Rule of Three

Excerpt of the ori­gin­al art­icle.

«One. Two. Three. Now stop count­ing and think about how ele­ments grouped in threes can work for your pro­jects. It’s an inter­est­ing concept but one that crosses mul­tiple dis­cip­lines.»

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→ esignshack.net